Nanyang Siang Pau - - Tropicana Corporation gives back to house buyers in "Tropicana Drive Me Home"

Tropicana Drive Me Home Campaign by Tropicana Corp. Bhd. (TROP, 5401, main market, property) achieved record-breaking digital engagement of over 3.5mil impressions within just eight weeks.

Tropicana Sales and Marketing Managing Director Ung Lay Ting said, this campaign was purpose-driven and effective in raising awareness about the group’s signature Tropicana developments – Tropicana Metropark, Tropicana Heights, Tropicana Aman, Tropicana Gardens and Tropicana Cheras.

Tropicana Corp. Bhd. ran “Drive Me Home” campaign from May 12 to July 6. Contestant stands a chance to win Toyota vehicle upon purchasing property from one of these township within the campaign’s period. In total there’s three homeowners who could walk away with the prizes.

Ung Lay Thing said, “Every year at Tropicana, we work hard to strategies campaign that is engaging and rewards our purchasers. For this year’s Tropicana Drive Me Home, we are pleased to reward our purchasers with vehicles that can be enjoyed as a family.”

She said this is the group’s commitment to continuous engagement with their supporters and purchasers for being part of the Tropicana family.

Ung said 2018 has been an eventful year, with the successful handover of several developments, the launch of new phases nationwide and the opening of Malaysia’s first W Hotel – W Kuala Lumpur.

She said with the support of the group’s customers, the group looks forward to bringing more innovative developments and exciting campaigns in 2019.

[Picture Caption] Tropicana Corp. Bhd.’s “Tropicana Drive Me Home” campaign offers three Toyota vehicles worth more than RM 300,000 to grand prizewinners, the Marketing & Sales Executive Director Mr. Daniel Ong (three from right) represent the group to give the award.