The Star - Branding Their Way To The Top

Branding via convenience, safety, and trust This year marked a transitional period for many companies in how they market their latest projects, especially with Covid-19 making it essential for companies and businesses to pivot from brick and mortar to online. Not to mention prospective investors and buyers have expanded what they look for in a property.

That said, even in pre-Covid-19 days, there was a push in branding smarter and safer developments to drive demand so homes could become more cost-efficient. In the pandemic era, that same brand push is focused on leveraging big data, automation and conscientious wellness strategies to keep homeowners safe.

Trust is also an important factor for occupants. Having a smart building will be meaningless if the people occupying it do not trust the technology that is designed with their best interests in mind.

This means community builders have to go the extra mile, putting themselves in their customers' shoes from the start to the end of the homeownership journey.

Developers like Tropicana have continued to fortify its brand in this way by building integrated master-planned townships that come equipped with all the necessary amenities, facilities, infrastructure, and safety features to add investment value to its investors and homeowners.

"Since the pandemic outbreak, everyone has altered their lifestyle to suit the new norm. Many prefer a safe and wholesome place to call home. We recommend our signature townships, offering an oasis of facilities, amenities and green living spaces for our community to live, learn, work, play, and prosper - such as Tropicana Heights, Tropicana Aman, Tropicana Metropark, Tropicana Danga Cove, and Tropicana Uplands," said Tropicana marketing and sales managing director Joanne Lee.

"Besides that, it is also important to purchase properties with modern conveniences and excellent connectivity like our Tropicana Miyu and Tropicana Gardens," she added.