The Edge - The Entrepreneurial Spirit
TROPICANA CORP
BHD FOUNDER AND GROUP EXECUTIVE VICE-CHAIRMAN
Tan Sri Danny Tan
Chee Sing
My advice to people looking to become an entrepreneur is to
get off the ground, grow and create success. When you’re in a business, it’s
not like having a regular job where you get a paycheque and do the same thing
all the time.
When I first founded the company Di-jaya.it was
based on good family values.The word ‘DI’ represents my name, Danny, and my
wife’s name, Ivy. Along the way,we have built the Tropicana brand name ar d
achieved many milestones,and frankly, I couldn’t have done it without the
amazing support of my wife and family.
To be a good entrepreneur, you have to be
flexible, resourceful, decisive, and possess strong networking and good
relationships built over the years. More importantly, you need to understand
the business well and possess the right attitude, backed by a strong and clear
vision.There is no shortcut to success; we must work hard and smart to achieve
our vision.
Of course, the golden rule of thumb is ‘capital
preservation is paramount to wealth creation’. Be mindful of what you and your
business need and don’t need.Anything more should be allocated to savings and
investments,as capital preservation wil always be the most important factor in
wealth creation.
Finally, I am a firm believer in building a good
brand and reputation. When you have achieved success, always remain humble,
continue to learn and improve. Always remember — it takes 20 years to build a
reputation and five minutes to ruin it.
Despite the current market challenges, our team is agile
and responded swiftly by enhancing our digital platforms as we rolled out a
series of campaigns and customer-centric developments at strategic locations.
In our aim to push forward and expand our foothold across Malaysia, we are also
ready to take on more joint venture projects through our Tropicana Smart
Partnership Programme.
We invite landowners to join us, leverage on our
expertise as well as strong network to unlock their land bank, or we welcome
corporations to partner us to jointly develop our strategic land bank. Together,
we are stronger and our collaboration will allow us to gain greater traction
and grow faster.
My wish for Malaysia in conjunction with its
birthday? We are all Malaysians. This is the bond that unites us. In the spirit
of patriotism, unity and love for our country, let us continue to let our light
shine in these unprecedented times. Don’t give up, work hard and work smart.
Stay connected, stay safe and stay healthy.