New Straits Times - Tropicana's Multi-Million Mania Campaign A Resounding Success
TROPICANA Corporation Berhad ("Tropicana”) marked another exciting milestone with its Multi-Million Mania campaign, running from Jan 21,2022 to June 17,2022. Offering millions in prizes and vouchers, the campaign saw resounding success, with RM524.2 million in property bookings and RM10.7 million in retail sales generated as thousands of happy shoppers and home seekers thronged Tropicana Gardens Mall.
The long-running campaign attracted over 5,600 participants and concluded with an exciting Grand Draw, held at the mall on July 6, 2022. Participants were shortlisted via Grand Draw, with one lucky winner walking away with the Grand Prize of an Edelweiss Small Office Flexible Office ("SOFO") unit at Tropicana Gardens worth RM519,OOO.
Andrew Ashvin, Managing Director, Group Assets Management of Tropicana & Tropicana Gardens Mall shared more on the success of Multi-Million Mania amid the retail landmark's continued emphasis on experiential engagement.
"We are overwhelmed with the positive response to Multi-Million Mania, which we launched as a way of giving back to our customers and the Tropicana community, as well as our property purchasers as a whole. The campaign, in conjunction with our focus on creating memorable experiences for shoppers, has driven a surge in footfall to Tropicana Gardens Mall. Daily footfall has increased a tremendous 241%, from 7,445 visitors daily in Oct, 2021 to 17,995 visitors per day in June 2022, underscoring the impact of our focus on Redefining the Art of Shopping," he said.
Multi-Million Mania entitled property seekers to 10 entries in its Grand Draw for every purchase of any Tropicana properties during the campaign period. In total, the initiative saw more than RM524.2 million in property bookings, with Gemala Residences in Tropicana Aman, TwinPines Serviced Suites in Tropicana Grandhill and SouthPlace Residences in Tropicana Metropark particularly popular with home seekers.
The campaign's mechanics also rewarded shoppers at Tropicana Gardens Mall with daily prizes, as well as a chance at the Grand Prize. Each purchase of RM100 and more in up to two receipts every day from selected outlets entitled shoppers to a token and one stamp on an entry card for the Grand Draw. Each token allowed participation in a draw for vouchers issued by selected outlets, while 10 stamps on an entry card entitled participants to one entry in the Grand Draw. In total, Multi-Million Mania generated RM10.7 million in retail sales.
A proxy representative accepted the Grand Draw prize on behalf of Multi-Million Mania winner Ho Lee See, who was notified of her success via video call.
I had the chance to join this campaign because I purchased a unit at TwinPines Serviced Suites at Tropicana Crandhill, Centing Highlands. I was getting ready to drive home when I got the call. I've never won a lucky draw before, so I couldn't believe it and was so happy to hear that I really won. I'd like to say thank you so much to Tropicana for my new unit at Edelweiss SOFO, Tropicana Gardens,” she said.
Edelweiss SOFO, Tropicana Gardens offers contemporary spaces where business and lifestyle converge, in line with its affluent surroundings in Tropicana Indah. It is the final tower of the award-winning 17.6 acres Tropicana Gardens integrated development, offering open, flexible layouts which can be easily transformed into a beauty salon or day care centre, art studio and more.
Edelweiss SOFO, Tropicana Gardens is co-located with Tropicana Gardens Mall, a one million square foot retail landmark with seven floors and more than 160 stores, This commercial hub offers a unique mix of curated lifestyle, dining, and entertainment brands, such as the largest JONETZ by Don Don Donki and Starbucks Reserve Malaysia, Village Grocer, H&M, Taco Bell, Sports Direct, BookXcess, Royce, Golden Screen Cinemas, Thai Odyssey, and more. It also features direct connectivity to the Surian MRT station and prime frontage on Persiaran Surian. Tropicana Gardens Mall aligns with the Group's approach to environmental, social, and governance ("ESG") principles through its sustainable design, as recognised in its Silver Green Building Index ("GBI") certification.
Property seekers and shoppers can find out more about Edelweiss SOFO, Tropicana Gardens and Tropicana Gardens Mall by visiting edelweiss.tropicanagardens.com.my and tropicanagardensmall.com.my respectively.
