New Straits Times - Tropicana Go-Go Fit is a hit
TROPICANA Corporation Berhad (Tropicana) launched its Tropicana go-go-FIT campaign, Redefining the Art of Healthy Living, with an engaging series of fitness activities. Aimed at fostering healthy and active lifestyles among Malaysians, the on-ground sessions are complemented by monthly virtual challenges with exciting prizes up for grabs.
The wellness campaign has been a smashing success to date, drawing many participants through its activities and challenges. Joanne Lee, Senior Managing Director, Marketing & Sales of Tropicana shared more on the initiative as well as the group's holistic approach to development.
"At Tropicana, we build more than just homes - we build healthy, thriving communities. Kicking off in the Tropicana's southern townships earlier this year, Tropicana go-go-FIT' is our way of cultivating fitness-forward lifestyles among our homeowners and the community around them, while showcasing the group's developments in Johor and Iskandar Malaysia. We also invite these fitness enthusiasts to come discover the ample recreational features we plan into all our signature townships. These include Tropicana Metropark's Olympic-length swimming pool and three-level gym, Tropicana Aman's Recreational Hub, Tropicana Grandhill's wellness hub and Kajang's largest Central Park in Tropicana Heights. These are in line with Tropicana's unique development DNA emphasising generous open spaces, facilities and more, as we continue Redefining the Art of Healthy Living," she said.
Tropicana go-go-FIT's launch in the group's southern developments ("Tropicana Southern") included exciting Cardio Rush workshops at Tropicana Uplands and Bouncing Love Zumba and trampoline sessions at Tropicana Danga Cove.
The campaign showcases the group's recreational spaces here as well, such as Tropicana Uplands' Central Park; a Recreational Park and Recreational Lake in Tropicana Industrial Park; and landscaped gardens and a river recreation park in Tropicana Danga Cove. Homeowners and residents in Tropicana Southern communities can stay tuned for an exhilarating cycling challenge targeted at avid enthusiasts on August 13, 2022.
Aside from fitness activities such as Fun Runs, Zumba and yoga sessions, Tropicana go-go-FIT offers health insights with health checks and talks by industry experts.
The campaign's virtual challenges complement its on-ground activities, allowing participants to enjoy their workouts from the comfort of their own homes. These include the Fun Ride Online Event ending July 31, 2022, with prizes such as a GoPro Hero 10 as well as JD Sports gift cards worth up to RM300 (https:// bit.ly/3lbePdQ) and the Virtual Yoga Challenge up to July 31, 2022 as well, offering prizes such as an Apple Watch Series 7 and Lululemon gift cards worth up to RM300 (https://bit.ly/3ldK8Vp).
Running throughout 2022, those interested in joining Tropicana go-go-FIT's exciting array of fitness activities and challenges can visit tropicanacorp.com.my/gogofit to learn more. Home seekers keen on joining Tropicana's vibrant communities can explore its property collections at tropicanacorp.com.my.
