New Straits Times - There's something for everyone

THE global housing market has its own set of challenges but in Malaysia, the biggest obstacles for purchasers continue to be affordability and getting end-financing. "For developers, the biggest hurdles are changing market demographics, evolving consumer demands and the health of the Malaysian economy.'" said Ung Lay Ting, head of marketing and sales of Tropicana Corp Bhd. "These have been the challenges of most if not all of the developers," she said recently, after launching Tropicana's first-of-its kind talk series. "Property for Everyone", at Tropicana Metropark, Subang Jaya.

Ung said more than ever, developers must respond to these shifting conditions to recognise the different needs and expectations of different buyers. "We would like to address their concerns when it comes to property purchase. As a community builder, we understand the importance of building an integrated township that is vibrant, lively and holistic." she said.

Ung added that Tropicana Metropark epitomised this view - offering a 3.7ha Central Park -that was surrounded by serviced residences, commercial shops and offices, GEMS international school, a shopping mall and medical centre. "With such diverse product offerings and a comprehensive mix, Tropicana Metropark is definitely different from others in terms of location, lifestyle and value proposition. "There is something for everyone here at Tropicana Metropark,'* she said. Ung said with the completion of the RM106 million purpose-built link bridge connecting to Federal Highway. Tropicana Metropark would be transformed into a vibrant community hub in Subang Jaya. Importance of building an integrated township that is vibrant, lively and holistic " UNG LAY TING Head of marketing and sales. Tropicana Corp Bhd Tropicana \s first of its kind talk series, 'Property for Everyone*at Tropicana Metropark, Subang Jaya.